Lake Group Forms E-Mail Division
The company joins several other major list companies that have formed interactive divisions, including Acxiom/Direct Media, American List Counsel and Venture Direct.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.