Lake Group Forms E-Mail Division
The company joins several other major list companies that have formed interactive divisions, including Acxiom/Direct Media, American List Counsel and Venture Direct.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Brands ace their early campaigns but need to study up on how to keep momentum going for the entire season.
Frank Crowson helped bring Justin Timberlake, Taylor Swift, and Pink into the aisles of the mass merchandiser.