Kroll Direct Offers Internet-Generated File

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Kroll Direct Marketing, Plainsboro, NJ, became list manager for the Enterprise Marketing Solutions Inc. Xtreme Consumer Master File of 11.5 million postal and opt-in e-mail addresses.

EMSi collected the names through online surveys at affiliate Web sites or via e-mail invitation.

Selections include geography, gender, recency, age and income. Lifestyle and interest selects such as automotive, books, collectibles, computers, crafts, pet owners, gardening, health and music are available. Known mail-order buyers also are selectable.

Along with the master file, Kroll created the EMSi Small Business Master File, which contains 1.6 million postal addresses and 242,000 opt-in e-mail addresses.

The base price for postal names is $85 per thousand, and the base price for e-mail names is $160/M, which includes the transmission fee.

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