KnowledgeBase Debuts Mail-Order Buyer Database
The new database allows marketers to select self-reported mail-order buyers while retaining the selectivity of KnowledgeBase's enhanced AmeriLINK database.
"Typically, AmeriLINK users are not catalogers, but the mail-order buyer database should open the file up to them," said Peggy Garner, director of marketing at KnowledgeBase, Richardson, TX.
KnowledgeBase's Mail Order Buyer Database is selectable on an individual consumer level as opposed to the household level. Demographic and lifestyle information are selectable.