Juniper Bank Selects Acxiom
Juniper Financial Corp., Wilmington, DE, is a full-service credit card issuer that provides co-branded credit cards and credit card services to leading U.S. companies, financial institutions and not-for-profit organizations.
Under the terms of the multi-year contract, Acxiom's information management solutions will support Juniper's customer data integration processes to make target marketing more efficient. Acxiom's grid-enabled CII architecture will be used by Juniper to enhance its analytics capabilities and marketing support infrastructure in order to assist the company in better understanding prospects.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters