IMatcher Forms E-Mail Offshoot
Twenty-three year list veteran Henry DiSciullo was named to head the firm, which is based in Stamford, CT.
DiSciullo most recently was executive vice president of list services at VentureDirect Worldwide, New York.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Brands ace their early campaigns but need to study up on how to keep momentum going for the entire season.
Frank Crowson helped bring Justin Timberlake, Taylor Swift, and Pink into the aisles of the mass merchandiser.