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Twenty-three year list veteran Henry DiSciullo was named to head the firm, which is based in Stamford, CT.
DiSciullo most recently was executive vice president of list services at VentureDirect Worldwide, New York.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.