Focus USA Teams on Targeting Tool
The tool, PerformanceMETER, lets marketers index consumer mailing lists by geographic response.
"PerformanceMETER's power is derived from an enormous proprietary database of individuals that are scored with predictive attributes, then indexed at the geographic level," said Tim Olzer, who is in charge of the product at Sigma. "This allows more accurate targeting of the most desirable geographic areas."
Sigma Analytics, Atlanta, specializes in modeling and analysis of data for several industries including database marketing.
PerformanceMETER is in use on targeted lists for major bankcard companies and can be used for all mailing list categories through Focus USA, according to the firm. For more information, go to www.focus-usa-1.com.