Experian Partners to Offer BTB Profiling

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Experian, Costa Mesa, CA, announced its partnership with CopperKey Inc. yesterday to offer business intelligence services to business-to-business marketers.

The service is called BizInsight Business Profiling and it is available at Experian's experianbizinsight.com Web site. The program allows a marketer to create customized BTB prospect lists that match the profiles of their existing customers. It also generates geographic and demographic reports about current and target customers and markets to boost results.

The tool uses Gilbert, AZ-based CopperKey's online automated analytics solution and Experian's National Business Database of more than 15 million U.S. businesses.

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