Exhibitor No-Shows Include List Firms
Though the DMA would not confirm the companies that canceled, it appeared that the absentees were all list-related firms, including American List Counsel, ClientLogic, List Technology Systems Group and Alistia.
Representatives from the companies are still here, and ALC still sponsored its annual party with BMG last night.
While the no-shows will lose the participation and square-footage points, they get to keep their member points despite their absence. It is after a second year of not exhibiting that they would lose all their points, DMA spokeswoman Christina Duffney said.
DMA members get three types of points: member points, participation points and square-footage points.