ErgoWeb, 3M Ink Cross Promotional Agreement
3M will sponsor segments of ergoweb.com as well as share space on ergobuyer.com's storefront. 3M also will sponsor ErgoWeb's quarterly promotional campaigns as well as other cross-promotional activities.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.