Engage Balances Scales With New BTB Legal Vertical Network

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Engage Business Media, a business-to-business advertising network, yesterday partnered with 15 different legal Web publishers, in the company's first step to starting up a legal vertical network.


The new sites include legal publishers such as Lawguru.com, a free legal question answering service; Attorney.com, a legal community site; LawForum.net, a directory of law-related Web sites; and Lawyers Weekly, which publishes digests of cases for small to mid-sized domestic law firms.


Engage Business Media, Andover, MA, operates 10 other business-to-business vertical networks, including automotive, agriculture, building and construction, chemicals, healthcare, hospitality, information technology, printing, telecommunications and small office/home office.
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