EDITORIAL: Honesty Is the Best Policy
Other thoughts from the show:
• The DMA hit upon a concept with keynoter Larry King that's worth repeating with other casts. King's roundtable discussion with Postmaster General William J. Henderson, DoubleClick CEO Kevin O'Connor and Bob Wehling, global marketing officer at Procter & Gamble, was informative and entertaining, though King let Henderson out of the hot seat several times -- especially with an audience of mailers facing the largest increases in the U.S. Postal Service's current rate case.
• Another good move to change the hours on the exhibit floor and get things going earlier on Sunday. Though some exhibitors groused that the people walking around the hall that afternoon were mainly other exhibitors and speakers, it was much busier than with the people usually left by Wednesday afternoon. Just give attendees another year or two to get used to the different schedule.
• Federated Department Stores' problem with its Fingerhut division was on the minds of several marketers. What was Federated -- home to upscale Bloomingdale's -- expecting with Fingerhut and its millions of low-income individuals with poor credit? Yes, Fingerhut has a large warehouse operation and was moving rapidly in the online world, but most of that was because of former president Will Lansing. Basically, there isn't a whit of synergy between these two very different businesses.