Edith Roman Wins Bally File

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Edith Roman Associates Inc., Pearl River, NY, was appointed list manager for the Bally Total Fitness list of active members.

Bally Total Fitness contains 470,000 last-12-month active members. The file is 51 percent female with an average age of 32 and average income of $40,000+. The average unit of sale is $550.

Selections on this list include new joiners, recency, gender, exact age, source, credit card, presence of e-mail, phone numbers and geography. The base price is $75/M.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

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