Edith Roman Debuts Zany Brainy Retail Buyers

Edith Roman Associates Inc. yesterday announced the debut of the Zany Brainy Children's Retail Store Credit Card Buyer file of almost 2 million last-12-month buyers.

Effective immediately, Edith Roman is managing the new-to-market Zany Brainy file consisting of buyers of children's games, toys, educational materials and other products.

The file is 80 percent female with an age range of 35-55 and an average household income of $75,000. The average purchase on the file is $40.

Geography, recency, dollar and multi-buyer are selectable. Product selects including arts and crafts; audio books; dolls; electronics; games; hobbies; plush; puzzles; science and nature; software; sports and video are also available.

The base price on the file is $85/M.

Edith Roman, Pearl River, NY, recommends it for children's product offers as well as insurance, gifts, apparel, collectibles, gourmet food, books, music, fundraising and publishing.

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