ECom eCom.com, Katiesoft Sign Co-Marketing Pact
ECom eCom.com, which provides e-commerce infrastructure services, will promote Katiesoft's Web interface software through its Web site, and Katiesoft's software will promote the Web site.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
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Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.