DMEF Appoints Draft Chicago
Draft Chicago is charged with projects like the foundation's new planned-giving campaign, renewal series and an autumn fundraising mailing. Advertising previously was handled in-house. Sid Liebenson, executive vice president and director of marketing at Draft Chicago, is in charge of the account.
The news follows a decision by the foundation's trustees and staff to start the next phase of a new strategy for the entity. This entails more marketing to professors, better integration with the DMA, the DMEF Auction for Education and cost-cutting measures.
This is the foundation's first volunteer agency of record since 1985, when Stone & Adler created a fundraising mail campaign that won an Echo award.