DMCNY Elects Ruth Stevens as President
Other officers: first vice president, John Messina, Experian; second vice president, Reggie Brady, Reggie Brady Marketing Solutions; treasurer, Arthur Blumenfield, BMI Group; and secretary, Pam Haas, Equifax.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.