DMCNY Elects Ruth Stevens as President
Other officers: first vice president, John Messina, Experian; second vice president, Reggie Brady, Reggie Brady Marketing Solutions; treasurer, Arthur Blumenfield, BMI Group; and secretary, Pam Haas, Equifax.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.