DMA UK Turns Green

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Recycling and direct marketing are making news in the United Kingdom.

The UK Direct Marketing Association has become an official sponsor of "the BIG recycle," a national campaign to promote recycling.

"Environmental issues play a key role in shaping the DMA's core policy areas, so we are delighted to be able to support such a worthwhile initiative," said David Robottom, the UK DMA's director of environmental policy.

The campaign launches today and includes a week of advertising, TV and radio interviews, public relations and local recycling events.

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