DMA Names DRTV/Teleservices Advisory Committee

The Direct Marketing Association's board of directors yesterday named 13 senior-level direct response industry leaders to its DRTV/Teleservices Advisory Committee. The committee is the fourth of eight segment advisory groups that will offer industry expertise in key areas.

DMA board members Ronald L. Bliwas, president/CEO, A. Eicoff & Company, and Stephen A. McNeely, president/CEO of Aegis Communications Group, will lead the committee.

The 11 other members are:

* Steve Kingsbury, general manager, direct marketing group, Bose Corp.

* Mark Lavin, president, operator services, West Telemarketing.

* Charles Theiss, senior vice president, Turner Broadcasting.

* Earl Greenburg, president, Transactional Marketing Consultants.

* Jacob Weisbarth, president, KingWorld Direct, and chairman of the DMA Broadcast Council.

* Michael T. Kzirian, vice president, telemarketing distribution services, AT&T.

* Chuck Moore, senior vice president, Providian Financial.

* Isaac Frydman, principal, Almskog & Frydman Communications.

* Robert Scott Moncrieff, senior vice president, SITEL Corp.

* Nancee R. Berger, president, West Teleservices Corp.

* Kathryn Barber, partner, Barber Consulting Services, and chairman of the DMA Teleservices Council.

The first committee, the Internet Segment Advisory Committee, was formed in April. The second and third committees -- the Catalog Advisory Committee and Business-to-Business Advisory Committee -- were announced last month.

Last year, the DMA reformulated its 40-member board in an effort to make it more industry focused and quicker to market in terms of solving industry problems. Previously, it had specific committees made up of a variety of members who met on similar issues, but there was little or no direct link to board members.
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