DMA CEO Greco assesses the show
Elly Trickett, editor-in-chief of DMNews, talks to DMA CEO John Greco about the show so far.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.