DMA ARM Council Changes Name To Insert Media
The announcement will be made this morning at the first DMA Insert Day Conference & Exhibition here at the Hilton Rye Town.
The council embarked on a sort of rebranding effort for the alternative media industry last October at the fall DMA show. It held an open forum to muster support for changing the catch-all name for package inserts, bind-ins, blow-ins and statement stuffers from alternative media to something signifying that these marketing practices are not "alternative" but mainstream.
Today's conference opens with a general session panel discussion and includes sessions on topics led by insert media professionals from companies such as 1-800-Flowers, Bookspan, Rodale, GEICO, Gerber, Norm Thompson and Oreck.