DMA Adds Hospitality Council
The Hospitality Council co-chairs will be David Norton, senior vice president of relationship marketing at Harrah's Entertainment, and Mike Fitzpatrick, vice president of account services at Cohorts.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.