DMA Adds Hospitality Council
The Hospitality Council co-chairs will be David Norton, senior vice president of relationship marketing at Harrah's Entertainment, and Mike Fitzpatrick, vice president of account services at Cohorts.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.