*DM Industry Braces for Sunday's '60 Minutes' Episode
Though interviews will include opinions and insights from various direct marketing industry authorities, the story is expected to take a less-than-flattering view of the industry's activities in the online world. In a show preview on its Web site, CBS highlights comments from outspoken industry critic Jason Catlett of Junkbusters Corp., Green Brook, NJ:
"Suppose that every time you walked around the mall, somebody put a bar code on your shoulder and as you walked into the shops in the mall, someone came up and scanned your shoulder and got the number ... went to a database, saying, 'Ah, yes, that's Lesley who visited the shop next door 15 minutes ago.' That's the level of surveillance that's going on on the Internet."
The CBS promotional copy reads: "That's Jason Catlett, an Internet entrepreneur, talking to correspondent Lesley Stahl about the level of scrutiny most Internet users unknowingly open themselves to when going online."