Direct Media Wins Credit, Retail Files
The Performance Plus Consumer Master File offers 12.7 million consumers who completed their first transaction on their new bank or retail credit card.
The file is selectable by geography, recency, age, income, presence/gender/age of children, mail-order buyer, lifestyle, religion, ethnicity, language data and card type.
Also available are 15 segment files such as affluent households, African-Americans, Catholics, change of address, qualified mortgage holders, seniors and young families.
The pricing on Performance Plus files starts at $65/M base for commercial mailers and $45/M base for fundraising mailers.
Good customer match models are available as well as PerformanceSelect predictive behavioral scores powered by Alliant Cooperative Data Solutions LLC, Brewster, NY.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters