Direct Media Uncorks Wine PIP

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Direct Media Inc. announced its management yesterday of the International Wine Cellars package insert program effective immediately.

The program offers 725,000 annual package insert opportunities and costs $65/M.

International Wine Cellars customers buy premium wines through the company's continuity club. With their monthly wine shipments, members get a newsletter and magazine specific to that month's wine selection.

Inserts are collated into a 6-by-9-inch envelope accompanying the wine shipment.

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