Direct Media Offers Sloan-Kettering Donor File

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Direct Media Inc., Greenwich, CT, said Friday that it was named list manager for the Memorial Sloan-Kettering Cancer Center donor file, effective immediately.

The file has 347,200 last-12-month donors to this cancer patient care facility, research and educational institution. The donors are 59 percent female with an average donation of $20.

The file is selectable by recency, geography, gender and dollar. The base price for this previously exchange-only list is $75/M.

Direct Media also manages the Memorial Sloan-Kettering Jewish donors file of 63,400 names.

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