Direct Media Offers GNC Lists

Share this content:
Direct Media Inc., Greenwich, CT, said yesterday that it was awarded management of 15 retail and Internet buyer lists from General Nutrition Center.

GNC is a retailer and Internet marketer of health and nutrition products such as anti-aging formulas, antioxidants, health accessories and wellness formulas. Its buyers have an average age of 40, income exceeding $75,000 and an average unit of sale of $55.

The GNC Active Buyers file has more than 1 million last-12-month buyers.

Other segmented GNC lists available through Direct Media include vitamin buyers, weight management buyers, sports/nutrition buyers, Spanish-language buyers, young families and Catholic buyers.

Selections on these files include recency, dollar, gender, membership, product, geography and renewals. The base prices on these lists are $95/M.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: