Direct Media Introduces Girls and Boys Town Donor Files

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Direct Media Inc., Greenwich, CT, announced yesterday its appointment as list manager of the new-to-market Girls and Boys Town donor files.

The Girls and Boys Town organization was once known as Father Flanagan's Boys' Home. It raises funds to provide treatment and care for abused, abandoned and neglected children.

The file has 450,000 last-12-month donors who contributed $5 or more. It also has 300,000 13-24-month $5+ donors. The file is selectable by recency and geography. Base price is $80/M.

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