Direct Media Gets VFW List

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Direct Media Inc. yesterday announced that it was named list manager for the Veterans of Foreign Wars of the United States file of 2.8 million last-12-month donors, effective immediately.


The donors on the list are 43 percent female, 40 percent male and 17 percent unidentified. The average age is 65, the average household income is $50,000 and the average gift is $10. Selects include geography, recency, gender and dollar. The base price is $75/M for the 12-month file.


Direct Media, Greenwich, CT, suggests this file for nonprofit mailers as well as consumer marketers with offers in the health, apparel and publishing markets.


The VFW membership file is not available.


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