Direct Media Gets Pet-Care Inserts

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Direct Media Inc. was appointed manager for the PetEdge Professional Pet Care catalog package insert program, effective this month.

The PetEdge catalog provides products to pet-care professionals like groomers, breeders, kennels, veterinarians, animal hospitals, dog show enthusiasts and retailers.

The program consists of 250,000 annual packages. The base price is $60/M. PetEdge buyers are 100 percent direct mail and Internet sourced. Direct Media suggests the program for targeting small businesses.

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