Direct Media Gets Personalized Gift List

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Direct Media Inc., Greenwich, CT, announced its appointment as list manager for the Things Remembered Master File of 2.9 million last 12-month buyers of personalized gift items.

This consumer file is 68 percent female with an average sale of about $50.

The file is selectable by geography, gender, recency, dollar and product categories including baby, birthday, wedding, Christmas, Hanukah, religious, Father's Day, Mother's Day, Valentine's Day and others. The list also has enhanced selects such as age, income and presence of children.

The base price on the file is $90/M.

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