Direct Media Gets HR File

Direct Media Inc., Greenwich, CT, yesterday announced its appointment as list manager for the Human Resources Decision Makers from Vanguard file of 119,200 HR seminar attendees.

Vanguard Resource Group is a management seminar, publication and consulting firm targeting human resources professionals. The professionals on this file spent $350 to attend a Vanguard seminar and also buy Vanguard printed products.

The file is selectable by geography, job function and job title. Base price is $115/M. Direct Media suggests it for business and consumer offers such as ad specialty, newsletters, apparel, food/gift and general merchandise.

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