Direct Media Gains Silkies Insert Program

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Direct Media Inc., Greenwich, CT, announced its appointment yesterday as manager for the Silkies Plus Size Multi-Buyer Package Insert Program from HCI Direct.

Silkies buyers included in this program are mail-order multi-buyers of plus-size hosiery. They are female with a median age of 51 and a median income of $43,000.

The insert program is a special test run of 50,000 packages for October. The base price is $65/M. Next year's quantities for this program have yet to be determined.

Direct Media recommends this program for offers such as apparel, cosmetics, health, diet, crafts, collectibles, books and others.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

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