Direct Media Files Expand Product Selects

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Direct Media Inc., Greenwich, CT, announced that both Carol Wright Gifts and Dr. Leonard's Healthcare have added product selects to their list files.


Both files now have more than 40 different categories from which to choose, including ailment specific, apparel, children's merchandise, collectibles, exercise, furniture, gardening, housewares, jewelry and health/beauty aids.


The Carol Wright file is 71 percent female with an average age of 48 and an average income of $30,000. It has more than 1.3 million last-12-month buyers.


The Dr. Leonard's file is 56 percent female with an average order of $38. It has more than 2.2 million last-12-month buyers.

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