Direct Media Debuts Shopping Magazine List

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Direct Media Inc., Greenwich, CT, announced the availability yesterday of the new-to-market Shop Etc. list from Hearst Magazines.

Shop Etc. is a new publication about shopping that includes information on stores, catalogs and Web sites. The file has 122,200 active subscribers. It is 88 percent female with a median age of 35 and median household income of $78,000.

Selections include recency, geography, gender, source and paid. The base price is $105/M.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

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