Direct Media Adds IMP Insert Program

Direct Media Inc., Greenwich, CT, said yesterday that it was named manager for a newly available package insert program from International Masters Publishers.

The IMP Children's Regular Shipment package insert program offers 850,000 packages for 2006 and costs $65/M. IMP buyers are 53 percent female with an average age range of 35-44, average household income of $46,000 and average age of child of 3-12.

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

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