Direct Media Adds Catalog File
Popular Club buyers are 80 percent female with an average age of 40 and an average household income of $40,000. The average unit of sale is $140. The catalog features name-brand apparel as well as housewares, electronics, jewelry and more.
Selects on the file include geography, recency, dollar, multi-buyers and product. The base price is $96/M. Direct Media recommends it for apparel, housewares, furniture, beauty, children's, insurance and financial offers.