Cybuy Service Lets Marketers Embed HTML Order Forms in E-Mail
The service can combine a marketer's product offer with an order form directly in an e-mail window, the company said.
Cybuy said the new service is an enhancement of its transactional e-mail service Cybuy E-mail, which came out last June.
"Offering embedded order forms within an e-mail allows advertisers to capitalize on a consumer's enthusiasm for a product by essentially bringing the store to the consumer," said Dominic DiMascia, Cybuy's CEO. "Our embedded order form solution ensures a shorter buy process, thus providing marketers with technology that will increase conversion."
The company said its order-form-embedded e-mail is delivered entirely in HTML, with no rich media requirements. The order form is fully customizable, Cybuy said.
The new service is the next generation of an interactive e-mail technology that Cybuy developed and recently deployed for BLADES Board & Skate, New York, a retailer of inline skates, skateboards and snowboards. That campaign allowed users to buy selected products with just three clicks of their mouse, without leaving their e-mail application.