Consumers Want Independent Verification of Privacy Policies, Poll Says
Harris Interactive conducted the survey on behalf of Privacy & American Business, a nonprofit public policy think tank.
Ernst & Young and the American Institute of Certified Public Accountants sponsored the poll, which was conducted online from Nov. 5 to Nov. 11. All respondents were U.S. residents 18 or older.
In other findings, the top three concerns respondents cited in regard to companies' use of their personal information had more to do with security than privacy. The top issue was third-party data sharing without permission, with 75 percent expressing concern. The second and third issues were security of transactions and general site security against hackers, with 70 percent and 69 percent, respectively, expressing concern.