Collectibles Marketer Debuts BTB Site

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Racing Champions, a producer and marketer of innovative collectibles and toys, yesterday launched a business-to-business Web site at

According to Racing Champions, Glen Ellyn, IL, the site will enable it to link directly with thousands of customers and offer them information and "conveniences" unavailable through traditional methods. The handling of transactions online will let the company offer special pricing and promotions to online customers.

Other advantages the site will offer to customers, Racing Champions said, are exclusive products, 24/7 ordering, automatic creation of purchase orders, automatic order confirmations and shipping notices, open orders/shipped status information and special information about best sellers and trends.

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