ClickAction Offers Client Acquisition Tool

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Permission-based e-mail marketer ClickAction Inc. this week began offering ClickAcquire, software that it said provides clients with access to multiple channels of client acquisition that significantly increase the number of opt-in subscribers added to a client's online subscriber database.

George Grant, senior vice president of marketing at the Palo Alto, CA, company, said ClickAcquire lets clients grow their lists quickly.

"One client had previously spent almost $1 million in an inhouse program that netted only 85,000 unique opt-in e-mail addresses over six months," he said.

He said the company, which he did not name, increased its subscriber base by more than 1 million names in less that 90 days using ClickAcquire.

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