Lake Group Media, Rye, NY, has handled the Harvard Business Review subscriber file for 20 years. The account was mistakenly written up as a file under new management.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
Brands ace their early campaigns but need to study up on how to keep momentum going for the entire season.
Frank Crowson helped bring Justin Timberlake, Taylor Swift, and Pink into the aisles of the mass merchandiser.