CCG Unveils CustomerCenter; Merkle Gets Geico Contract
CustomerCenter helps clients implement strategies through a combination of software, database management services and consulting. The system also has database management services that include customer data integration, CRM consulting and technology evaluation.
In other news, database marketing agency Merkle, Lanham, MD, has received a new contract from Geico to provide database marketing services and solutions, the company said yesterday. Financial terms of the contract were not disclosed.
Merkle will oversee day-to-day operations involving Geico's data and direct mail programs, including strategic campaign management, modeling and analytics and content management. Geico is the fifth largest private passenger auto insurer in the United States.
Since 2002, Merkle has helped Geico enhance and augment its overall mass marketing strategy through the use of coordinated direct mail campaigns.