CADM Holds 52nd DM Days & Expo March 28-29
The luncheon speaker is Sir Ken Robinson. The show is the largest gathering of direct marketers in the Midwest.
For more details, please visit the site at www.cadm.org.
Kelly Cook moves over from DSW, where she championed digital and omnichannel strategies.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.