CADM Holds 52nd DM Days & Expo March 28-29
The luncheon speaker is Sir Ken Robinson. The show is the largest gathering of direct marketers in the Midwest.
For more details, please visit the site at www.cadm.org.
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.