BTB Web Site Sees Results With New Search Tool
Fastenal implemented the Endeca B2B eCommerce Solution for product catalog search to improve the customer experience on its business-to-business Web site, fastenal.com, by providing intuitive access to more than 200,000 products, parts and components.
Taking advantage of Endeca's patent-pending Guided Navigation capabilities, construction and industrial customers can search and browse for parts using desirable attributes or dimensions and characteristics.
In addition, Fastenal is using Endeca's profile-based merchandising to provide customized promotions, selection and refinements, based on customer location. Results include an increase in site registrations and a nearly 70 percent increase in the number of unique visitors to the site.