BTB Provider Takes to Radio, Print
CBIZ provides outsourced business services, including human resources, account and tax, employee benefits and payroll, to small and medium-sized companies from various vertical markets.
The initial phase of the campaign is to run through the end of the year in Atlanta; Chicago; Denver; Kansas City, MO; Los Angeles; Philadelphia; San Jose, CA; St. Louis; and Washington/Baltimore.
Print ads will run in metropolitan business journals, said Kate Kowalski, director of corporate relations at CBIZ, Cleveland. The primary targets will be CEOs, CFOs and comptrollers.
A Web address and phone number are provided for those wishing to respond.
Creative for the campaign was done in-house.
Kowalski would not discuss the cost of the campaign.