BTB Conference Set for Sept. 8-10

The B-to-B Marketing Conference is set for Sept. 8-10 at The Westin LaPaloma Resort in Tucson, AZ, the Direct Marketing Association said yesterday.

More than 35 sessions will take place, including power panels, case studies and how-to sessions.

Conference sessions will focus on aligning marketing functions with the sales cycle for maximum impact and how to find the best mix of marketing communication channels to create demand.

Topics will include new market expansion strategies, search engine marketing, public relations, trade shows, direct mail, lead generation and management, e-mail marketing, telephone marketing, measuring ROI, sales and marketing optimization, customer retention and integrated marketing communications.

A $200 discount is offered for registrations before July 23. More registration information can be obtained at or by calling 202/861-2442.

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