Britain Prohibits Tobacco Ads, DM
British health secretary Alan Millburn ushered in the act by unveiling a new billboard in South London: "Tobacco advertising -- we can live without it. Don't give up giving it up."
How Mr. Sunny surprised, engaged, and delighted winter-bound commuters with free beach trips.
Slicing and dicing customers based on behaviors, needs, or profitability is nice, but leveraging all three is the real secret to success.
Some quick info to keep you up-to-date, including the percent of CMOs and senior marketers who have a growth mandate.