Braun Consulting, Unica Sign Partnership Pact
The two firms will work closely to help online and offline customers integrate Unica's products with their existing IT infrastructure. In addition, Braun will establish a center of excellence to showcase Unica's analytical CRM and marketing automation systems.
Braun is currently helping customers deploy Affinium, Unica's cross-channel marketing suite for CRM. Affinium provides customers a complete solution, including data mining and predictive modeling, campaign and customer interaction management, real-time personalization and reporting.