Bracelet Marketers to Pay $400,000
Media Maverick Inc., Los Angeles, sold the product, the Balance Bracelet, by using infomercials and Internet ads, the FTC said. The company claimed its C-shaped metal bracelets were "electro-polarized" by an undisclosed process, according to the FTC.
Media Maverick's payment settles a lawsuit by the FTC as well as a class-action lawsuit filed by consumers. The $400,000 will go into a global settlement fund, a significant portion of which will go to the FTC to be used to compensate consumer victims, the FTC said.