BMA Conference Ties in With B-to-B Month
Maureen McGuire, vice president, integrated marketing communications at IBM Corp., will be one of the June 5 keynote speakers. Later that day, Karen Breen-Vogel, CEO of B2B Works, will discuss BTB digital marketing and ROI. Joe Meyer, vice president, business development at Aprimo, will cover improving lead management.
Other events in the month include the Business-to-Business Services Forum in Philadelphia June 2-4, and BtoB Day in New York on June 11.